Shack Christmas
Direction, Motion
Agency: BSSP
Client: RadioShack
Produced: Stardust
The Shack’s holiday TV campaign embodies the brand’s irreverent and fun-loving vibe. Directed by Brad Tucker, The Shack’s holiday campaign has a little something for everyone. Some spots are fully animated in a stop-motion style inspired by beloved children’s holiday specials, while others feature beautifully shot live-action enhanced with CG. Yet other spots mash up 2D animation, still photography and live-action for a cheeky, lo-fi aesthetic familiar to a generation reared on viral YouTube content.
