Shack 48 Hour Sale
Direction, Motion
Agency: BSSP
Client: RadioShack
Produced: Stardust
This parade is an over the top, energetic, extremely happy and slightly absurd celebration of all things Shack… We shot a real twenty odd piece marching band against green screen. The environment was added later in post to mimic a small town, Memorial day parade. All the instruments where digitally replaced with cell phones, laptops, and other electronics found at RadioShack.
