Clorox Fashionably Clean
Design, Direction, Motion
Agency: DDB West
Client: Clorox
Produced: Stardust
Newly designed Clorox products seamlessly transition from one to the next in a visually stirring manner. The transitions between products utilize the Clorox designs animating in seamless, organic ways to create unexpected, graceful stories. Sometimes elements of the product design come to life creating the genesis of the animations; for instance, the purple leaves turning into butterflies. At other times they help introduce new elements that fit within a certain scene. Each package design growing and telling an animated story through its metamorphosis portraying the message that the new Clorox takes cleaning to new heights.
