Reynolds Wrap
Design, Direction, Motion
Agency: Havas
Client: Reynolds
Produced: WoodShop
For Reynolds Wrap, we were tapped to inject some youth and life into a trusted brand that has you covered no matter the task. Conceived as an ode to sandwiches, we designed a stop motion extravaganza complete with unexpected transitions, optimistic lighting, and cut-on-the-beat visuals that proves tin foil stands the test of any lunchtime adventure, no matter the size or shape—take that, plastic bags.
