Starkist Seasations
Direction, Motion
Agency: MMB
Client: Starkist
Produced: Stardust
In creating a new brandable look for Starkist, we’ll present the tradition of quality and innovation through a dynamic and whimsical animation approach that gives the “Sorry Charlie” refrain from the past an inspired new style. The animated scenes reflect how Starkist’s superior quality makes life easier, and the momentum we see as the animation fluidly unfolds one live action scene into the next will speak to the ‘on the go’ lifestyle Starkist caters to. Every element of the live action and animation is upbeat and friendly, with energy that draws our consumers into this visual journey. The design itself is sophisticated with an appeal influenced by natural elements like a graphic wave to represent the very wholesome, reliable, ‘good for you’ values at the cornerstone of Starkist’s tried and true appeal.