Shack Dadtopia
Direction, Motion
Agency: BSSP
Client: RadioShack
Produced: Stardust
The Shack’s Father’s Day TV campaign embodies the brand’s irreverent and fun-loving vibe. Directed by Brad Tucker, The Shack’s campaign has a little something for everyone. These spots pushed the holiday campaign further by actually creating full sets for each environment. They display a cheeky, lo-fi aesthetic familiar to a generation reared on viral YouTube content.
