Microsoft Secret ID
Design, Direction, Motion
Agency: McCann-Erickson
Client: Microsoft
Produced: Stardust
The Start Something campaign celebrates how people can follow their dreams and pursue what they are passionate about. It uses imaginative illustrations and animation to demonstrate how Windows opens a pathway to a kaleidoscope of activities that people are enthusiastic about pursuing. With language such as “Start something curious,” “Start discovering lost cities” and “Start feeding your brain,” the campaign depicts a window over people’s hearts to symbolize all of the things they are passionate about that is made possible with Windows.
