Mentos
Direction, Print
Agency: The Martin Agency
Client: Mentos
Produced: Stardust
The goal of these ads was to show that other candies where jealous of the new Mentos gum and where willing to take matters into their own hands to rectify the situation. The design phase of the gummie bear ad had everyone in the office cracking up. We created over 100 gangster bears each with their own weapons. These are the ones that won their spot in the limelight.
