Dodge
Direction, Motion
Agency: BBDO
Client: Dodge
Produced: Stardust
Working with BBDO Detroit to produce this aggressively illustrative, spiral notebook doodled wet dream of a Dodge spot, “Fuel Your Passion” takes the viewer inside the pages of one serious pencil-wielding car enthusiast. The spot enlists heavy cel animation to blend monster cars, 3D models, flaming eyeballs, and the angriest gas pumps you’ve ever seen.