Lighting
Direction, Motion
Agency: KarshHagan
Client: Arrow Electronics
Produced: Flavor
KarshHagan recently tapped Flavor to create an eight spot campaign for Arrow Electronics. Flavor went to town, creating original characters, expanding stories, and pushing each spot into its own visual language. Each story tells the journey of technology through a five year old’s eyes.
We travel with our little boy as he is transitioned into a full immersive storybook. While wandering through the woods, his light goes out and his mind begins to get the best of him. Just when he begins to feel hopeless the scene is illuminated and he’s happily surprised by whats was really chasing him.
