Intelligent Systems
Direction, Motion
Agency: KarshHagan
Client: Arrow Electronics
Produced: Flavor
KarshHagan recently tapped Flavor to create an eight spot campaign for Arrow Electronics. Flavor went to town, creating original characters, expanding stories, and pushing each spot into its own visual language. Each story tells the journey of technology through a five year old’s eyes.
In “Intelligent Systems” our character is in a lonely smart city looking for new friends. The smart city is an urban futuristic setting where intelligent systems live and work. Through the cut-paper city he walks, with an orange ball in hand, searching.